I am a seasoned creative with 15 years experience building brands and leading businesses in the lifestyle, travel, and media spaces. My diverse background in both startups and established companies has allowed me to excel across several disciplines: from deep dives into UX to growth hacker marketing campaigns to producing cross-platform news for a global youth movement.
My hands-on approach has shaped me into a versatile leader with thorough knowledge of the fields that impact creative choices. I am a passionate advocate of data-driven design and make this a central part of how I lead and motivate a team for success.